#1 Latin Station KQMO


The #1 Latin Station in SW MO. Customized programming to meet our audience taste. Formatting for this station is Regional Mexican, Salsa, Merengue, Regeton, and top adult contemporary. KQMO 97.7 FM covers two states (Missouri and Arkansas). The on-air staff focuses on providing information that will aid in the acclimation of the area. The demo is ages 16 to 40 with a mean of 29, and 92% are bilingual.




Daisy Caez

General Manager

Inspired by the Ozarks Latino audience and traveling the world she launched a new KQMO 97.7 FM bringing in a new flavor of blended Latino music into the steroes of thousands of listeners throughout the midwest. Her Puerto Rican and Mexican roots has made her proud to represent KQMO. This is her favorite radio station to run out of the other four she manages.

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El Mandril

On-Air   Monday-Fridays 5am-10am


Listen to El Mandril Show Monday to Friday 5am-10am. His show is filled with entertainment, music, informative and fun segments. He is popular throughout the United States.



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ON-AIR    Monday-Friday 10am-12pm

I was born in Zacatecas Mexico. Iv been with LA MAS GRANDE ever since it started back in 2001. My greatest satisfaction is that I’m getting paid for something I love to do. How about that!





Yesy Perez

ON-AIR    Fridays 5PM-7PM and Saturdays 2pm-4pm


This latina radio diva is the most respected on-air personality in the Ozarks. She brings warmth to KQMO's 97.7 FM audience.

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ON-AIR    Wednesdays, Friday and Saturday's 12pm-2pm

Originario de Oaxaca, México. Llega a la 97.7 FM "La Mas Grande". Presentando para todos su programación y estilo personal como Locutor. Con mucho dinamismo y energía, transmite para nosotros shows semanales como "Recuerdos Mas Grandes", "Puras Rolas Pa' La Raza" y "Las Movidas" Del Amigo Lalo Lalo. No te pierdas la programación y estilo muy personal del "Amigo Lalo Lalo"







Ariana Salas

La Intern

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Newest member to La Mas Grande. Her outgoing personality landed her a spot on Yesy's Perez radio show Fridays and Saturdays. Ariana's favorite thing to do is horseback riding. She loves to travel to Mexico often.